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Posted by Le Cercle

septembre 30, 2020

Naming Stratégie

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Kapten, expert en sabordage de marque ?

C’est par cet argumentaire d’une déconcertante désinvolture que Kapten vient...

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La raison d'être de la raison d'être

Une récente tribune parue dans Les Echos intitulée “Maximiser sa...

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Uncle Ben's devient Ben's Original

La rumeur circulait depuis quelques temps sur les réseaux sociaux....

Simpl Carrefour

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Simpl : au-delà de la marque blanche

Carrefour vient de présenter sa nouvelle marque premiers prix :...

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Posted by Le Cercle

septembre 14, 2020

Design Digital

5 min read

Grandeur et décadence du flat design

Le 7 septembre, Jean-Michel Normand dans un article du Monde,...

Startups naming

Naming Storytelling

4 min read

Startups : les tendances naming 2020

Dans l’imaginaire collectif, les startups sont synonymes d’innovation, d’ambition et...

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Posted by Le Cercle

septembre 8, 2020

Design Digital

6 min read

Coup de jeune pour vieilles dames de la tech

La crise sanitaire n’a pas empêché les marques de rafraîchir...

Raison d'être Stratégie

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COVID 19 : quel impact pour les marques ?

Dans le monde de la communication et du marketing, on...

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Plaidoyer pour la puissance des marques

À l’ère du “marketing de précision”, où la segmentation client...

Plateforme de marque Stratégie

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Un nouveau concept pour Léon (de Bruxelles)

Léon de Bruxelles s’offre une nouvelle jeunesse. Plus que le...

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Tati, une marque meurt de sa belle mort ?

Dans un récent article, “Tati ou la chronique d’une mort...

Raison d'être Stratégie

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La raison d’être, source de performance ?

Sur Xerfi Canal, la chaîne d’information économique en ligne de...

Design Digital

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L'AFP en mouvement

L’Agence France Presse (AFP) change d’identité. C’est par la voix...

Design Storytelling

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Quand les marques se mettent au travail

À quelques jours d’écart, ce sont deux marques françaises actrices...

Raison d'être

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La raison d'être en question(s)

Dans l’histoire du branding, le 26 juin 2020 serait certainement...

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Brand design : la vision de Laurent Vincenti

Lors d’une récente interview sur RFI, Laurent Vincenti nous parle...

Raison d'être

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Safran dévoile sa raison d'être

En ce mois d’Assemblées générales, c’est au tour de Safran...

Design Packaging

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Heinz devient une masterbrand

La célèbre marque Heinz prend du galon et devient une...

Raison d'être Stratégie

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Suez : retour sur sa "raison d'être"

Le 12 mai, le Groupe Suez révélait, en assemblée générale,...

logolesechos

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"Raison d'être" : halte au bricolage !

Cette année, sept entreprises du SBF 120 vont inscrire une...