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Veille & actualités

Nouvelle identité de la Vache qui rit

Design

2 min read

La Vache qui rit rafraîchit son look

“La Vache qui rit change de look et abandonne son...

Quelques Logos 2020

Design

3 min read

Logo Trend Report : quelle tendance 2020 ?

Chaque année, le site Logo Loundge, plateforme de recherche de...

Design

4 min read

Le logo mythique de la NASA fait son come back

Un des logos mythiques de la NASA est de retour...

Accord Arena : nouvelle identité

Design Plateforme de marque

3 min read

AccorHotels Arena devient Accor Arena

AccorHotels Arena devient Accor Arena. Ce changement de nom s’accompagne...

faguo, entreprise à missio

Stratégie

2 min read

Faguo devient "entreprise à mission"

À l’instar d’Yves Rocher, de la Camif, de Michelin ou...

Design Storytelling Stratégie

5 min read

Projet d'entreprise et logo : le cas Korian

En septembre 2019, le groupe Korian lançait son projet d’entreprise,...

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Posted by Le Cercle

mars 15, 2020

Design Digital

3 min read

Et BMW succomba au flat design

Le 3 mars, BMW présentait “un nouveau logo et une...

logolesechos

Stratégie

2 min read

La "raison d'être" : de la théorie à la pratique

Le rapport Notat-Senard rendu public le 9 mars 2018 (disponible...

Le BCG se met au Purpose

Stratégie

3 min read

Le "purpose" à la manière du BCG

When you go to bed at night and you are...

Le rebranding d'Aegean

Design

4 min read

Aegean : un rebranding en grande pompe

Le 12 février, la compagnie aérienne grecque Aegean Airlines inaugurait...

Stratégie

3 min read

Quand le branding devient une affaire d'Etat

L’Etat français n’échappe pas au branding et c’est très bien....

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Posted by Le Cercle

janvier 18, 2020

Design

4 min read

Pourquoi changer de logo ? selon Slack

Loin du ton souvent compassé des communiqués de presse, Slack...

aufeminin : nouvelle identité

Plateforme de marque Storytelling Stratégie

5 min read

aufeminin : un lifting pour ses 20 ans

Pour son vingtième anniversaire, la plateforme digitale aufeminin s’offre une...

Design

2 min read

Mobalpa fait peau neuve

Mobalpa nous présente sa nouvelle identité dans le petit film...