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Posted by Le Cercle

février 26, 2021

Design

5 min read

Peugeot a-t-il mangé du lion ?

Depuis des mois la presse spécialisée en parlait. La rumeur...

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Posted by Le Cercle

février 20, 2021

Raison d'être

3 min read

L'Apec se métamorphose

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Posted by Le Cercle

janvier 27, 2021

Business

5 min read

Quelle est la valeur des marques ?

Quelle est la valeur des marques ? C’est à cette...

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Posted by Le Cercle

janvier 22, 2021

Design

3 min read

Noirmoutier prend le large

En ce début d’année, l’île de Noirmoutier vient de révéler...

Publicité

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L'art de l'ellipse selon Boursorama

Les Parisiens, pour ceux qui ne sont pas en télé-travail,...

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Posted by Le Cercle

janvier 15, 2021

Design Plateforme de marque

6 min read

Le nouveau Pfizer : un hymne à la science

Le groupe pharmaceutique vient de rendre publique sa nouvelle identité...

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Posted by Le Cercle

janvier 12, 2021

Design Plateforme de marque

5 min read

La CIA fait peau neuve

La CIA vient de révéler sa nouvelle identité, ce qui...

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Posted by Le Cercle

janvier 8, 2021

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Posted by Le Cercle

décembre 4, 2020

Plateforme de marque

4 min read

Un nouveau territoire de marque pour la RATP

Début octobre, la RATP dévoilait sa nouvelle plateforme de marque,...

« New Opel »

Design

5 min read

Opel change de look

Quelques années après avoir changé de logo et de signature...

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Posted by Le Cercle

novembre 28, 2020

Positionnement Signature

3 min read

RELAY se réinvente

Relay, un des principaux acteurs internationaux du commerce de détail...

Kellogg's marque employeur

Société Stratégie

3 min read

La marque employeur en campagnes

En période de crise, disposer d’une marque forte est, on...

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Posted by Le Cercle

novembre 21, 2020

Design

4 min read

L'Assurance Maladie en "évolution douce"

L’Assurance Maladie est-elle une marque comme les autres ? Elle...

Longchamp très paris

Plateforme de marque Storytelling

3 min read

Longchamp mise tout sur Paris

La marque de luxe Longchamp vient de dévoiler sa nouvelle...