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Veille & actualités

Business Stratégie

4 min read

La marque, l'outil anti-crise ?

Une récente vidéo publiée sur Xerfi Canal, intitulée “Sale temps...

Campagne Plateforme de marque

4 min read

Dans leboncoin, il y a...

À l’approche des fêtes, leboncoin vient de lancer sa nouvelle...

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Posted by Le Cercle

décembre 4, 2020

Plateforme de marque

4 min read

Un nouveau territoire de marque pour la RATP

Début octobre, la RATP dévoilait sa nouvelle plateforme de marque,...

« New Opel »

Design

5 min read

Opel change de look

Quelques années après avoir changé de logo et de signature...

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Posted by Le Cercle

novembre 28, 2020

Positionnement Signature

3 min read

RELAY se réinvente

Relay, un des principaux acteurs internationaux du commerce de détail...

Kellogg's marque employeur

Société Stratégie

3 min read

La marque employeur en campagnes

En période de crise, disposer d’une marque forte est, on...

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Posted by Le Cercle

novembre 21, 2020

Design

4 min read

L'Assurance Maladie en "évolution douce"

L’Assurance Maladie est-elle une marque comme les autres ? Elle...

Longchamp très paris

Plateforme de marque Storytelling

3 min read

Longchamp mise tout sur Paris

La marque de luxe Longchamp vient de dévoiler sa nouvelle...

Bic raison d'être

Raison d'être Stratégie

3 min read

Nouvel horizon pour Bic

Dans le cadre de son nouveau plan stratégique, « Horizon...

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this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}" data-src="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" class="gravatar avatar avatar-50 um-avatar um-avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="50" height="50" alt="Le Cercle" data-default="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" onerror="if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}" data-src="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" class="gravatar avatar avatar-50 um-avatar um-avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="50" height="50" alt="Le Cercle" data-default="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" onerror="if ( ! 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this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}" />

Posted by Le Cercle

novembre 10, 2020

Design Portrait

2 min read

Stellantis : une étoile est née ?

En juillet dernier avait été annoncé le nom de l’entité...

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this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}" data-src="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" class="gravatar avatar avatar-50 um-avatar um-avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="50" height="50" alt="Le Cercle" data-default="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" onerror="if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}" data-src="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" class="gravatar avatar avatar-50 um-avatar um-avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="50" height="50" alt="Le Cercle" data-default="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" onerror="if ( ! 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Posted by Le Cercle

novembre 6, 2020

Design Digital

4 min read

Un "moving logo" pour Canal +

“Moving logo”. C’est ainsi que Canal + qualifie son nouveau...

Le Creuset TikTok

Société Storytelling

3 min read

Avec Le Creuset, cocotte rime avec TikTok

Le Creuset est devenu la coqueluche des utilisateurs de Tiktok....

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Posted by Le Cercle

octobre 29, 2020

Stratégie

2 min read

Les marques les plus puissantes au monde

Chaque année, l’agence américaine Interbrand publie son classement des marques...

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Posted by Le Cercle

octobre 27, 2020

Design Raison d'être

4 min read

Accenture vs Capgemini, le match

Accenture

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Posted by Le Cercle

octobre 22, 2020

Plateforme de marque Stratégie

4 min read

Les webmédias se réinventent

Si la presse traditionnelle poursuit sa digitalisation à marche forcée...

<img width="50" height="50" alt="Le Cercle" data-default="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" onerror="if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}" data-src="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" class="gravatar avatar avatar-50 um-avatar um-avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="50" height="50" alt="Le Cercle" data-default="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" onerror="if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}" data-src="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" class="gravatar avatar avatar-50 um-avatar um-avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="50" height="50" alt="Le Cercle" data-default="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" onerror="if ( ! 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this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}" data-src="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" class="gravatar avatar avatar-50 um-avatar um-avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="50" height="50" alt="Le Cercle" data-default="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" onerror="if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}" data-src="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" class="gravatar avatar avatar-50 um-avatar um-avatar-default lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="50" height="50" alt="Le Cercle" data-default="https://www.cercledubranding.fr/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg" onerror="if ( ! 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Posted by Le Cercle

octobre 16, 2020

Design Stratégie

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Xerfi change (d'identité)

Xerfi, l’institut d’études sectorielles bien connu du monde économique, vient...

Le Parisien Créer du lien

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Quand Le Parisien crée du lien

Les habitués des kiosques parisiens auront découvert il y a...

Saint-Gobain raison d'être

Portrait Raison d'être

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Saint-Gobain : la portée d'une raison d'être

À entendre certains dirigeants, on en arriverait à douter de...

Bonduelle promesse

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