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Veille & actualités

Raison d'être Stratégie

4 min read

Plaidoyer pour la puissance des marques

À l’ère du “marketing de précision”, où la segmentation client...

Plateforme de marque Stratégie

6 min read

Un nouveau concept pour Léon (de Bruxelles)

Léon de Bruxelles s’offre une nouvelle jeunesse. Plus que le...

Raison d'être Stratégie

4 min read

Tati, une marque meurt de sa belle mort ?

Dans un récent article, “Tati ou la chronique d’une mort...

Raison d'être Stratégie

5 min read

La raison d’être, source de performance ?

Sur Xerfi Canal, la chaîne d’information économique en ligne de...

Design Digital

4 min read

L'AFP en mouvement

L’Agence France Presse (AFP) change d’identité. C’est par la voix...

Design Storytelling

6 min read

Quand les marques se mettent au travail

À quelques jours d’écart, ce sont deux marques françaises actrices...

Raison d'être

10 min read

La raison d'être en question(s)

Dans l’histoire du branding, le 26 juin 2020 serait certainement...

Design Portrait

8 min read

Brand design : la vision de Laurent Vincenti

Lors d’une récente interview sur RFI, Laurent Vincenti nous parle...

Raison d'être

3 min read

Safran dévoile sa raison d'être

En ce mois d’Assemblées générales, c’est au tour de Safran...

Design Packaging

4 min read

Heinz devient une masterbrand

La célèbre marque Heinz prend du galon et devient une...

Raison d'être Stratégie

4 min read

Suez : retour sur sa "raison d'être"

Le 12 mai, le Groupe Suez révélait, en assemblée générale,...

logolesechos

Raison d'être Stratégie

3 min read

"Raison d'être" : halte au bricolage !

Cette année, sept entreprises du SBF 120 vont inscrire une...

Nouvelle identité de la Vache qui rit

Design

2 min read

La Vache qui rit rafraîchit son look

“La Vache qui rit change de look et abandonne son...

Quelques Logos 2020

Design

3 min read

Logo Trend Report : quelle tendance 2020 ?

Chaque année, le site Logo Loundge, plateforme de recherche de...

Design

4 min read

Le logo mythique de la NASA fait son come back

Un des logos mythiques de la NASA est de retour...

Accord Arena : nouvelle identité

Design Plateforme de marque

3 min read

AccorHotels Arena devient Accor Arena

AccorHotels Arena devient Accor Arena. Ce changement de nom s’accompagne...

faguo, entreprise à missio

Stratégie

2 min read

Faguo devient "entreprise à mission"

À l’instar d’Yves Rocher, de la Camif, de Michelin ou...

Design Storytelling Stratégie

5 min read

Projet d'entreprise et logo : le cas Korian

En septembre 2019, le groupe Korian lançait son projet d’entreprise,...

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Posted by Le Cercle

mars 15, 2020

Design Digital

3 min read

Et BMW succomba au flat design

Le 3 mars, BMW présentait “un nouveau logo et une...

logolesechos

Stratégie

2 min read

La "raison d'être" : de la théorie à la pratique

Le rapport Notat-Senard rendu public le 9 mars 2018 (disponible...